Travel Portland’s China-Ready Seminar


Monday, Jan. 13, 2014: 1:30-4:30 p.m.
DoubleTree by Hilton, Portland
1000 N.E. Multnomah St. Portland, OR 97232

Cost: $49 advance, $69 day-of (includes parking)

Register online by Jan. 9, 2014

Don’t miss this opportunity to learn in-depth strategies for handling the exciting Chinese travel and tourism market and creating networking opportunities to grow your business from China.

This training was developed specifically for members of the travel and tourism industry by the BRIC Marketing Group (BMG) of San Francisco, which specializes in China-readiness for the hospitality industry. This seminar provides training in best practices for success in the Chinese tourism market, and is split into three sections:

  • Product Ready: How does your product fit into the Chinese travel landscape? You will receive tools to prepare for welcoming Chinese visitors.
  • Service Ready: Gain cultural awareness and the understanding required to meet the service standards that Chinese consumers expect when visiting the U.S. It is crucial to ensure that frontline staff is ready.
  • Sales Ready: Learn how to effectively promote and sell your product in China. Gain an understanding of the main motivations behind Chinese outbound travel and the decision-making process.

Please share this notice — the training is open to everyone. And at $49 (advance), it’s a deal! This valuable seminar is a must-do for industry partners in Portland and around the state who are serious about the China market, and it is being subsidized for the destination’s benefit.

Questions? Please contact Jeff Hammerly, Asian sales manager or Billie Moser, VP tourism sales.