The Pearl District is a model New Urbanist neighborhood, a place designed to enhance the pedestrian experience and create an aesthetic blend of commercial and residential uses. It has a high walk score (96), as most daily needs can be met within walking or rail transit distance. The Pearl’s design also creates value—residential property values are 67 percent higher per square foot than those in auto-oriented suburban neighborhoods. Researchers largely know why people choose to live in “infill” New Urbanist neighborhoods, but they have not devoted the same time to assessing why businesses locate in these places, especially when it comes to the role the design of the physical environment plays. Your assistance will help this bridge this gap.