Who are the true buyers of your product/solution? Are you speaking directly to your target customer with the right messaging? Let’s face it, no matter how unique you may think your product offering is, you are competing for your target customers attention and wallet. How can you stand out from the crowd? With Value-Based Messaging.
Nancy Hurley identifies the most effective way to connect with customers by fully understanding the needs of the target audience and creating a credible, compelling value proposition that resonates with their specific needs.
You will master how to:
  • Identify target personas
  • Identify persona pain points and wins
  • Determine your value
  • Perform competitive messaging forensics
  • Create your value pillars
  • Create compelling value propositions per persona
5:00 – 5:20 Happy Hour
5:20 – 6:30 Presentation
6:30 – 7:00 Q&A and Connecting

Ticket Info

Included w/ RSVP for all Pregame Membership Levels
Guests $47

Nancy Hurley is a highly accomplished visionary C-level executive with over 25 years in hi-tech business management, sales and major account management, strategic marketing and planning. A proven leader, decision maker, collaborator, team builder and mentor, Nancy has a unique skill set and a strong technology background that enables her to guide executives and business teams through the process creating compelling go-to-market plans and value-based messaging. More at gtminsights.com.

Ticket Info
Included w/ RSVP for all Pregame Membership Levels
Guests $47
 
Reserve your seat today: pregamehq.com/open-events/

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Fees : Included with Membership / Guests $47